Bonjour, hello, welcome to my Portfolio dedicated to the Recreation industry
On this page you’ll find examples of what I’ve already done on the occasion of collaborations, with dozens of businesses from your industry... and hence ideas of what I would be happy, and proud, to do for YOU, for a true win-win deal, maximizing the benefits for your company
I've split those multiple possibilities in 4 categories:
- Visual content
- Reviews
- Listing
- Audit & Consulting
Depending on the unique characteristics of your business, the circumstances, and your preferences, I/we will define what's the best strategy, for YOU specifically:
- Aspects/channels to favor
- Cameras to work with (ultra-premium smartphone camera, 360 camera, glasses camera, action camera)
- Accessories to opt for (pole, tripod, gimbal stabilizer, motorized turntable, magnet)
- Subjects to feature & emphasize
- Perspective, with a first-person view (FPV) or/and third-person view (TPV)
- Send my footage to you privately, raw or edited (so you can use it on your social media or/and website, copyright free, when and the way you want it)
- Post on my own social media (10K+ followers on Instagram & Facebook combined, an engaged community moreover) photos/videos/carousel/stories - tagging/mentioning you (@) - putting you as a collaborator so your name stands out even more & the publication shows up on your own account effortless - adding targeted hashtags (#) & a geotag (📍) to once again reach an extra audience - crafting a caption that is informative, captivating, and engaging, with a call to action (CTA)
...
Options are countless, and I'm totally flexible
Now, without further ado, let's go "explore feel good"
Visual content
I can create some videos (Reels), using trending / stimulating audios, with a rhythm & tempo (and also lyrics eventually) that would fit with your activity, and even with synced clips & audio for a truly immersive experience. Between clips I often use transitions, carefully chosen to match the camera moves and provide a seamless viewing experience. All of this helps to take the footage of your location to a whole new level
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Here are such examples for adventure outdoor activities
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Here it is for more relaxing activities & vibes
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Here below are some vlog style content, shot & edited in 2018. At that time vertical videos weren’t a thing, hence the different style. If for any reason you prefer such type, indeed I can do that to
(Just note that since then not only social media allow for even more creativity, but also my knowledge & skills have even improved, and my equipment has been upgraded, so I know that nowadays I do even better than here, but those will give you another idea)
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As well, I could take and showcase some action photos like here
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And I could create a carousel (multipost) mixing pictures & videos, with limited usage or even total absence of added soundtrack, for a deeper feel of a hands-on experience
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Here comes a FPV (first-person view) video shot with camera glasses
(To be noted I now also own an action camera for such case)
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Here I took two rides, shooting one with my camera glasses for a first-person view (FPV), and one with my 360 camera for a third-person view (TPV) with a « wow » effect on top, that I showcased one after the other in this video
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And I could also use and combine footage from different cameras, three here, two with me in the air, wearing camera glasses and holding on a stick my 360 camera, and one with a crew member filming with a smartphone from ground level
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In addition, I could take 360 pictures, showcased with a « little planet » effect, like here
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Or/and I could make a video out of such 360 picture
Nowadays the feature offered by Instagram and most of social networks to collab on a publication makes it easier to make my content appear on your own accounts, and so it also get offered by the algorithm to part of your own audience
But I could nonetheless send you my raw footage or/and the edited content, that you could post natively to your own social media / website, with the text of your choice, to promote your activities exactly the way you prefer, and at the time of your choice
Here’s an example of a video I shot in 360 & reframed before sending it to my partner of the day @FlyingFoxZip, that published it as it was, and that hence allowed them to get very easily more than 32K views
Last (but not the least) point about such type of content, posts I make often are picked up by authoritative / very popular accounts, thanks to my use of tags/mentions (@), hashtags (#) and geotags (📍), and also thanks to my followers/network/community, which includes some key opinion leaders & influencers, that can then decide to share & recommend it, therefore making my partners able to reach an even wider audience, without extra work and for free
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for their 75K+ followers
for their 600K+ followers
Reviews
I can leave in-depth reviews of your business on different apps & websites
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Here is my Google Local Guide account, that I use to leave reviews on Google Maps, with stars, text (in English or in French, your choice), regular pictures (playing with camera angles, focal lengths, bokeh effects, etc.), 360 pictures eventually, and even videos
As of September 2023, my work has already led to more than 3.5 millions views in total, for 148 business partners reviewed, meaning more than 23,000 views for each on average, with some getting more than 100,000 views!
And I'm recognized by Google as a level 7 Local Guide, and soon to become level 8 even
Here are 2 examples of reviews I've left for businesses from the catering & the lodging industries
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I can leave the same type of all-around review on Tripadvisor
As of September 2023, my TripAdvisor account boasts 32 badges (Helpful reviewer, Top contributor, Explorer, Top photographer, Hotel expert, Restaurants expert, Attraction expert), and 110 partners reviewed
Here is for one of them, from the hospitality industry
Review that was then used by the marketing team of this 5-star hotel, for extra benefits on top of the ones already gained thanks to the Tripadvisor review itself, to create content for their social media accounts, capitalizing on it
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And of course I can leave the same type of review on your Facebook page
Listing
I can list your establishment on various apps & websites if it's not there yet
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Here below is the listing of a business I've created on an online travel guide, Wikivoyage,
“The Wikipedia of travels” (which belongs to the same Wikimedia Foundation)
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Listing of a property I've created on Maps.me,
an offline maps & GPS navigation application trusted by over 140 million travelers worldwide
Audit & Consulting
The last but not the least, I could even work behind the scenes with you, offering you precious consulting services, on two different levels:
- I could help on a digital marketing level, brainstorming with you to improve even more your online presence (including through SEO - Search Engine Optimization) and its benefits (including with efficient CTA - Calls to Action)
A valuable insight, thanks to both my theoretical knowledge (gained during a recent professional training, and ongoing market intelligence), and my practical one (obtained with my own experience as a blogger, but also through previous collaborations such as the one I'm offering you)
- And I could even help on an operational management level, offering you my user and customer experience (UX and CX) feedback, to see what could possibly be improved for an even greater satisfaction of your customers, leading to even better word of mouth & reviews, and in the end even better business for you
A valuable insight, thanks to both my theoretical knowledge (I have a master's degree in business and management, MSG, with the extra title of Master-Engineer), and my practical one (as a highly experienced client in your field, and as a professional, as an internal auditor for an international ISO certified company, Lyreco, as a mystery guest for various consulting firms that as well are international and ISO certified, namely BVA Group, Ipsos, and Telus International -formerly known as Lionbridge-, and as a tester & panelist for several companies including an active collaboration with FIFA for instance)
Fan Experience Panel emerges from FIFA Fan Movement to help shape the football experience
Here above a link to an article and video by FIFA explaining what the Fan Experience Panel is all about
And here below a post I've made to summarize one of the outcomes of our work hand in hand with FIFA and many of its partners
Fan Experience Panel helps shaping breakthrough innovation in the field of football
OK, this is it for now, I hope that you could find some ideas that would suit you
I believe that's quite a lot of options already, well crafted ones, but I also remain open to suggestions, so feel free to let me know your thoughts
Indeed you're welcome to tell me ahead of time what you would like me to do for you, but we can also manage later on, I'm flexible
For now, thanks for reading me, and I do hope that I'll hear from you soon,
David
@ExploreFeelGood
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Explore, Feel Good… @ExploreFeelGood